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Purchase Behavior of Generation Z for New-Brand Beauty Products
Shreya Sangal
,
Achint Nigam
,
Chitrakshi Bhutani
Apr 01, 2022
Consumers get innumerable product options, making it crucial to study their selection among brands v/s new brands. The study explores how in a post covid world, the online purchase behavior of Generation Z female consumers is...
Published by:
IGI Global